Whether you deal with online marketing and sell goods or services through the Web, or just want to popularize your personal site, you can largely succeed by applying the following Longtail SEO tips:
First, choose various word combinations for the keywords to make them more specific. Phrases of 3 or 4 words will convert more potential buyers than 1-word ones. Combinations are also used to target many different tail terms. For instance, creating a page with the title “New Jersey Spa Salons” is better than “New Jersey Salons” and “Spa Salons”, as it captures both terms at once.
Another important point is to choose more target keywords using keyword lists which can be charted with the help of Google AdWords, Wordtracker, Overture or Google labs tools.
Remember that each page of your website should have enough keywords, otherwise it will be difficult to discover.
Moreover, take into account that while targeting the tail, you shouldn’t use far-fetched terms. Thus, an article about landscape-gardening with the keyword “Godzilla” will hardly do, as these two topics hardly have anything in common.
The rank of your website also depends on the quantity of pages in the search index. The more content you can offer – the more visitors will be attracted by your site.
However, while working on the quantity don’t forget about the quality: modern search engines are sophisticated enough to identify if the body text is connected with the keywords or not, and whether keywords are relevant.
Of course, good site navigation is also very helpful, especially if your site contains many pages. As a good housekeeper knows the location of pots and pans in her kitchen, a website visitor should have a clear view of how to find the necessary information. So place a link to the site map in the footer of every page, or at least put it onto the home page.
In addition, get more inbound external links to every page of your website. Build at least 2-3 inbound links referring to the correspondent specific terms on your site.
And finally, to increase the competitiveness of your website, you should draw links from respectful sites with good quality content.
Such a Longtail SEO approach is quite effective and can considerably optimize your site’s PageRank.