Copywriting Services

Show me a person who wasn’t fond of playing Lego as a kid. You could spend hours constructing tiny houses and gas stations. Life seemed so easy: you just took the multi-colored pieces and fixed them on the right place. Actually, the Lego concept is amazing itself: no suffering of creation, no broken ambitions – only the pure joy of simulation. 😉

And what does all that have to do with copywriting? Quite a lot, as today there exist sooo many tools helping to build copy quickly and easily – just as with a Lego set. Of course I don’t mean content generators or similar stuff – your construction shouldn’t be made of stolen bricks. Yet some sources can be rather useful when creating the article frame, making it more attractive, or just squeezing your creative juices.

For example, you are to describe the importance of advertising copywriting and to promote your services. As usual,

• you start with a catchy headline;
• then follow with a powerful lead;
• next you write some bullet points to make the copy better scannable;
• at last you end with a well-thought conclusion.

Well, how can you manage with all this using a copywriting Lego set?

• Try the Advertising Slogan Generator to create a striking headline. All you have to do is to type the name of your brand – or another appropriate keyword, – press the Sloganize button, and the magic machine will create dozens of slogans.

e.g. I entered “Copywriting 911” and here is what this tool offers me:

I Feel Like Copywriting 911 Tonight.
Happiness is Copywriting 911-shaped.
Copywriting 911 is Mightier than the Sword.
Don’t Get Mad, Get Copywriting 911.

Then you choose the best one and create a headline, like

Feel Like Copywriting 911 Tonight?
Psychologists Admit: Happiness is Copywriting 911-shaped.
Do You Know Why Copywriting 911 is Mightier than the Sword?
Tired of Empty Words? Don’t Get Mad, Get Copywriting 911.

• To write an effective lead you can start with a quote. No matter what you are writing about – just add an appropriate quote, and your content will look more persuasive for the readers. Many successful bloggers know about this effect and use it.

e.g. Instead of writing a long detailed paragraph about the ultimate importance of ads, you can have the lead done with a witty suitable quote, such as

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Steuart Henderson Britt

• If you mastered the previous tools, you can also apply them to the bullet points, converting your ideas into short and striking utterings. Whatever you choose, that’s the most difficult part of the whole copy building, as here more detailed information should be placed. Any tool won’t do it for you, but some of them can find the related words to enrich your copy.

• Finally, create an effective conclusion. Make it pithy and converting, using the Metaphor and Analogue tool.

e.g. On their website I found a good definition of advertising copywriting, compared with simple article writing:

A copywriter is like a bricklayer…. proficient at building word structures if directed properly.
An Advertising Expert, is like the architect ….. his experience, training and judgement coupled with understanding consumer motivation is essential to creating the plans the content creators follow.

So, the company’s promo copy can be ended by something like:

Writing an article is like laying bricks: one just needs to place words in the right places.
While to run an advertising campaign is like being an architect: one should have training, experience and judgment, as well as understand consumer’s motivation to create the plan for the “bricklayer” to follow. Our pros are both architects and bricklayers building your success in business!

Of course, that isn’t the only possible way to apply the copywriting Lego set – maybe you can do it better or find other helpful sources. Just try it, get inspiration and test your writing skills.

Image by udronotto

The one who cuts often
is a barber, a butcher, –
or a great writer.

Haiku

Have you ever wondered why most people would prefer a story to a multi-volumed novel? Why O’Henri is easier to read than Charles Dickens? And why on earth your brilliant content didn’t bomb as you’d expected it to?

You may think people on the Web ignore long posts because they are focused on making money rather than on reading. It’s a double error. First some topics require truly detailed descriptions. Secondly readers hate wasting their time not so much on long pages, but on boring ones.

The thing about brevity is that you keep only the most significant words, cutting out everything occasional and far-fetched. As a result, your copy becomes fast-paced, and your idea – quite clear. But that doesn’t mean you should simply cut every second word/sentence. As the above haiku says, a writer must know where and what to cut exactly. By the way, practicing this ancient Japanese style can be very useful, as it teaches to organize thinking.

All in all, if you’ve just realized your writing isn’t as excellent as it had seemed before, try these 4 steps to short writing.

1. “The present letter is a very long one, simply because I had no leisure to make it shorter.”

Blaise Pascal

First of all keep aside the idea that writing short phrases is easy. Just try – and you’ll see: it’s a drudgery (at least when you start).

Think through your topic and jot down a few sentences or word combinations that express your idea the best. Unless you write a press release or a newsletter, you don’t have to answer the notorious “5 W’s and How”, but make sure you gave the reader all the necessary details.

2. “It is with words as with sunbeams. The more they are condensed, the deeper they burn.”

Robert Southey

Now it’s time to cut. Replace, when it is possible, lengthy expressions with simple ones and compound words with monosyllabic ones. Write short. But pithy. Don’t get upset if you can’t find the exact words at once – it will come with experience (provided you work hard, trying on dozens of words, and not just waiting for your inborn talent to show).

3. “The only problem
with Haiku is that you just
get started and then”

Roger McGough

… and then you find out that half a page is already written and you haven’t come to the point yet. Work on the overall text structure. Such parts of narrative as introduction, body and conclusion weren’t invented by cruel school teachers to make people’s life hell. Make sure your copy is well-structured and logical. Once again – cut all unnecessary words or even paragraphs. Don’t feel sorry for them – they only put a spoke in the wheel of your creativity.

4. “The more you sweat in practice, the less you bleed in battle.”

Author Unknown

Do practice. Once you’ve caught the basics of short and pithy writing, try your strength. You can perfect your skills by describing your thoughts and emotions in one-sentence stories, six-word sentences and haiku – a classic Japanese verse which includes only 17 syllables. Polish your style and become a brilliant writer.

They say, brevity is the soul of wit. And I’d add that wit is the heart of author’s income. Isn’t it good motivation for improving your writing style?

Do you believe in Santa? Perhaps you did in your childhood, but, as years passed by, you grew more skeptical about it. You may have seen your father stuffing your Christmas stockings with candies, or someone told you that was all just a fable. All in all, Santa’s existence may be disputable, but don’t get upset: I have something really nice to tell you. Though the times when you were awaiting Christmas with thrill of joy passed long ago, you have grown and become, say, a webmaster, you can still expect Santa to grant your wishes – and that is Santa 911!

Unlike the traditional white-bearded Santa in red suit, Santa 911 is young (but very professional already), creative and available 365 days a year. He wears a PR suit – deep green, like a Christmas tree, and his SEO hat is as white as snow. Santa 911′s favorite dish is sweet and appetizing content cookies from his baking team – little copywriting elves who are engaged in making presents to everyone’s taste. Santa 911 says his magic elves know copywriting cookery inside out, producing finger-licking SEO articles, tasty press releases, delicious advertising pages and some other pastry, rich in vitamins and keywords.

Many people from all over the world believe in Santa 911 and send him letters, knowing their wish will be granted at once, regardless of the season:

“Dear Santa, I need your help. For some reason my PR-tree faded. Not long ago it was as green as many other trees in Google garden, but after I had decorated it with multiple link beads and graphic ornaments, my Christmas tree lost its amazing deep color. Maybe you can send me some magic content dust to restore its original color and to make my web place sparkle?”

or:

“Oh Santa, I know you are almost all-powerful and can fulfill any wish. I’ve never asked you anything, ’cause I’m used to buying all I want by myself, but this time I really need your assistance. I’m running an online business and I’m gonna offer exciting Christmas discounts for my product. Please bring me a charming sales letter, with compelling content and irresistible P.S.’s wrapped in html and tied up with an eye-catching headline bow. You can put the gift in the Christmas stockings or just send it in an email attachment. Thanks in advance!”

Each time Santa 911 receives such letters he urges his smart elves to produce the best result they are able to get, and puts the harness on his faithful reindeer to deliver the order in time.

Next time you wonder whether Santa really exists, try contacting Santa 911 – and you’ll see where the fiction ends and the real high quality starts.

Special Holiday Offer: make an order during the Christmas holidays (until the 7th of January) and get a gift from Santa 911 and his magic copywriting elves!

Order a 1000+ word article and enjoy a

50% discount, if you are among the first three clients;
25% discount, if you are among the second three clients;
10% discount for the next 4 clients!

A brilliant person is brilliant in anything. Take Einstein for example. There are many outstanding scientists who remain completely unknown for the masses, because their field of study is very particular, and 90% of people will never be educated enough to catch at least the basics.

When it comes to Albert Einstein, it’s quite another matter. The genius’ wonderful ability to clarify most complicated concepts in plain humorous English gained Einstein the reputation of a wise, self-ironic and pleasant person, contributing much to the popularization of his ideas. Though not related directly to copywriting, Einstein’s maxims are universal and can be applied to the art of content creation as well. Bet he’d make a great blogger Just try on his 5 selected ideas, and become a five times more successful writer.

1. Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.

Everything should be made as simple as possible, but not simpler.

There are tons of articles accenting the importance of simplicity, but some authors still believe the longer and heavier sentences they write, the more competent they sound. If you agree with this, there’s an excellent bullshit generating tool online to help you appear a real expert. Anyway, be ready to face it: this kind of stuff is often hard to read and unlikely to be published (unless you do it yourself). Try and express your ideas in a simpler way so that even newbies can catch your point. Don’t put a spoke in your readers’ wheel, – choose simple words and syntax.

2. You see, wire telegraph is a kind of a very, very long cat. You pull his tail in New York and his head is meowing in Los Angeles. Do you understand this? And radio operates exactly the same way: you send signals here, they receive them there. The only difference is that there is no cat.

Actually that’s my favorite citation. No one could put it so clear and briefly as Einstein did. The rule of thumb is: the more complicated the object is the easier your explanation should be. Do remember your target audience and how much it is familiar with the object. A typical example is a story in which a little boy came to his dad and asked how to write the figure “8”. “That’s quite simple, my boy. It’s the same with ∞ turned to 1/2 π” So, be as clear as you can while talking about your ideas, especially if they are innovative, or if your audience doesn’t have an appropriate background.

3. The important thing is not to stop questioning. Curiosity has its own reason for existing.

Of course, if a person knows letters and can write, he/she is able to read as well, however, some authors neglect reading, justifying themselves with something like “I‘m not a reader, I’m a writer.” The fact is that if you aren’t interested in anything, thinking your genius is all-sufficient already, you’ll be surprised how soon that magic spring of your creativity will dry. Develop your curiosity, be thirsty for knowledge and always slake this thirst. Visit the sites of your niche, read blogs and participate in forums’ discussions. If you have a website, it’s a must to know the best sources in the niche, keeping up to date. Moreover, there are a great deal of truly good writers on the Web, and you can get inspiration from their brilliance and professionalism.

4. A person starts to live when he can live outside himself.

Try to look at your writing from outside. Imagine you are a severe editor who never puts up with mediocrity and dilettantism in writing, let alone illiteracy or inclination to tautology. Do you like your own work? Or maybe there is still something to be changed? However you can’t rely only on yourself, especially if you are a beginner. If you know someone who can edit your work, or at least review it, don’t hesitate. Other people, provided they are well-educated and familiar with the topic, can be very helpful while editing.

5. The only real valuable thing is intuition.

If you follow these Albert Einstein’s techniques properly, there will come the day when you needn’t spend hours on cutting and editing, you will find the right words, syntax or topic by intuition. There is only one way to develop you intuition as a writer: you should improve your skills constantly, writing at least several sentences every day and reading the articles of pros. Remember that intuition is grounded on experience. So, take your time to gain it.

Meanwhile, whatever comes, don’t forget about another Einstein’s maxim:

Anyone who has never made a mistake has never tried anything new.

With the development of search engines one shouldn’t be an Eton graduate to find the necessary data on the Web. However, like anything in the world, search can and undoubtedly has to be optimized. After all, Google develops constantly and expects users to take advantage of its advanced options, not to shelve them as if it were something quite useless. Using some of Google’s search techniques, a sophisticated surfer can spend considerably less time on search than a newbie, who simply tapes the keyword and has to comb out multiple web pages before she comes over the needed info.

So, paraphrasing a famous tongue-twister, how many search results would a searcher search out, if a searcher could search searchingly? You can check it by yourself applying the following simple search optimizing tactics.

1.To improve the results Google automatically excludes common words, like “what” or “instead”. If these words do matter for your search, you should enclose them in quotation marks or put “+”.

Example: [“how to increase traffic”] [traffic +increase]

You can also use both of them to specify what kind of information you need exactly.

Example: [“increase traffic” +tips from pros]

2. To narrow the search you may want to eliminate some irrelevant results from the SERPs. Supposing you want to know more about cancer treatment, but drop only on horoscope descriptions in a very frustrating way. Optimize your search with the help of the “-” sign.

Example: [cancer -zodiac]

Note: When you add “+” or “-” signs, make sure they are preceded by a space.

3. You can also resort to the “OR” search to get alternative results. The only thing is not to forget to write it in uppercase, otherwise Google treats it like a meaningless keyword.

Example: [hotels Bern OR Geneva]

4. According to Googlers, one of their best developments – the “tilde” search – is undeservedly ignored by most Web surfers. However, this operator can be quite useful while searching synonyms and alternatives rather than exact terms. Thus, looking for a cheap car, you will be directed not only to the websites containing this keyword, but also to those which also sell cars at low costs but use different keywords, for instance, “affordable cars” or “used cars”.

Example: [~cheap cars]

5.Another helpful Google search operator is the “*” search. Did you like the tasks like “fill in the blanks” at school? Today Google can do them for you. Most people use the asterisk instead of another Google’s option – Q&A. Thus, you can find what you need by entering the beginning of the sentence, followed by “*”.

Example: [radium was discovered by *]

This option can be used as well to keep the search within the standard 10 word limit in case you are looking for a long sentence.

Example: supposing you need a strophe from “La Marseillaise”: “Arise, children of the fatherland/The day of glory has arrived!/Against us, tyranny’s/Bloody banner is raised.”
To find this very sentence you can type [“Arise, children ***/***** arrived!/Against us, */Bloody ***”], and Google will give it in full.

Note: Don’t forget about the quotations marks.

6. If you want all keywords to figure in the title, start your query with [allintitle:]. In case you type [intitle:], the document will contain the first keyword in its title, and the rest will be mentioned anywhere in the text.

Example: [allintitle: ancient Roman poetry] [intitle: poetry of ancient Rome]

The same thing is with URLs. Entering [allinurl:] or [inurl:] you can find the domains which contain the searched keyword.

7. Some people on the Web enjoy using rather complicated words, like “prestidigitator” or “syncretism”, while the rest of the community are at a loss about their meaning and feel like being defective not to know such “common” expressions. The solution is to use Google’s glossary. Just tape [define:] and the search engine will provide you not only with the definition but also with useful links to the sites related to your keyword.

Example: [define:tiara]

The next time you enter the Google search page, recollect these useful tips to save your time for more important things.

For Internet users Google is so studied from cover to cover, or better, from archive to cache, as Britney’s romantic relationships for her fans. But, as your school teacher probably told you, any kind of knowledge can’t be proved without a test. So, check yourself using the following list of little known facts about Google.

1.Without a spelling mistake, today we would have browsed Googol, as it is the very term Larry Page and Sergey Brin originally chose for their brainchild. The word ‘googol’ refers to 1 100 (1 followed by 100 zeros) and was meant to symbolize a large-scale search engine, however, it was incorrectly identified, and this way Google became Google. As for the math, the term ‘googol’ was introduced by American scientist Edward Kasner who also coined ‘googolplex’ (1 followed by a googol of zeros). Of course, Page and Brin couldn’t miss the opportunity to use this word while choosing the name for the Google Headquarters in Mountain View.

2.The patent for the PageRank algorithm doesn’t belong to Google Inc, as commonly thought. Actually, that is Stanford University which has the right to Page’s know-how making Google stand out from other search engines (patent no. 6,285,999). By the way, both of the Google Guys were university dropouts, but this fact didn’t stop them from building a billion dollar company.

3.The cradle of Google – Stanford Computer Science Center, where the most important research was conducted, – was considerably supported by Bill Gates who’d invested $6 million in its development.

4.Google.com is famous for its simple and clean interface, nevertheless, like with Google’s name, that wasn’t made on purpose. As a matter of fact, initially Page and Brin had to get some basic interface ready quick, and they didn’t have spare money to hire a professional designer.

5.In its early childhood Google confused users with its sparse homepage. As it had less content, most people preferred to wait until the page was fully loaded. To prevent their clients from wasting time and getting frustrated, the Googlers placed the copyright message at the homepage bottom.

6.Surveys showed that practically nobody uses the I’m Feeling Lucky feature, however – and that is one of the human psychological paradoxes – most users want this button to just remain there in case of dire need.

7.The Did you mean… option, representing an advanced spell checker, became a new stage on Google’s evolution, doubling its traffic.

8.Aspiring for globalization, Google can boast the largest translators’ network in the world.

9.We are used to hearing “Google it”, yet the Googlers themselves aren’t allowed to say these words. The reason is that, if used too often, the term may be applied to other search engines which is likely to impair the Google brand.

10.The last fact is probably well-known, but I’d like to mention it in order to explain one of the main secrets of Google’s success. The typical schedule of Google’s employees leaves them 1/5 of the overall working time to develop their own projects. This progressive approach enables the creation of such useful services as Orkut and Google News.

Everyone is seeking balance and harmony. Webmasters aspire to attract more friendly visitors who will in future become faithful subscribers or enthusiastic buyers, their potential clients want to find fresh, captivating and informative content each time they click on a link recommended by SERPs, and content creators themselves dream of optimizing the process of writing as much as it’s possible. Now take into account that the latter have a truly difficult task, as they should create content which will please both search engines, with their increasingly sophisticated criteria, and human beings, who usually feel frustrated if one and the same keyword is repeated ten times in one paragraph. Actually, writing has always been a challenge, but Shakespeare and Hemingway at least didn’t have to change their works for better SEO.

However, this article isn’t about SEO, it’s about peace and harmony in the soul of an average copywriter. If you have been writing for several months/years/centuries, you may have found your own style and effective strategies. The problem is that most copywriters secretly believe their style of writing can’t be improved because it is already perfect. And then they look really upset when some client asks them to edit an article properly as the previous version left much to be desired… Has it ever happened to you? Or do you just want to develop your writing skills and are currently looking for some powerful methods?

The best solution is the unique Copywriting Yoga Practice which will make the process of writing pleasant and amazing. Just try these useful ancient techniques and recover your copywriting balance.

First relax and take a deep breath. Watch your troubles vanishing from your head. Take a pose which has a jaw-breaker Sanskrit name and can be translated as “a happy copywriter meditating on a blank sheet of paper in expectation of inspiration at the beginning of Spring”. Now you are ready to apply the main balancing methods of a successful copywriter.

1.Style is everything. In the soul of each copywriter there live both a creative author and a severe editor, and once you decide to improve your writing, you should teach them to coexist peacefully. Supposing you hate editing you work and you can’t bring yourself to cut even a word, let alone a sentence or a paragraph. You can write tons of articles, but most of them are milk and water and make no profit. That’s why, for a successful copywriter the art of editing and cutting is as important as the art of creating. Try to keep balance between your inner writer and editor, and you’ll see how your style changes for the better.

2.Become the master of your emotions. Of course, if you’re writing a sales letter or a press release your style should be persuasive, however there is a marked difference between a converting copy and scribbles of an exalted madman. In case you are to make an unbiased product review there’s no need to advertise it, and once you’re writing an advertising copy, don’t put three exclamation marks at the end of every other sentence – it looks unnatural, to put it mildly. Describing a product in glowing terms try to be, or at least to seem, frank with readers. Remember that some styles, like business correspondence, don’t imply emotions at all. So, to become a real copywriting pro, focus on keeping balance between persuasive writing and excited rambling junk.

3.Write as simple as you can. Without any doubt, if you use modern language and plain word structures, your writing is easier to read and, hence, more effective. Nevertheless, like every virtue, simple writing shouldn’t be overused. In other words, being an old fellow for readers isn’t the same as using tired words. If you can’t find other words except great, beautiful and interesting while describing an object, your language might be poor and could be developed. Along with cliches there is another common mistake, that is the neglect of grammar. Some copywriters are afraid to pass for bores by putting all the commas in the right place, and others seem to be completely unaware that some rules do exist. All in all, while those “boring writers” diligently spell to-day with a hyphen, their light-headed colleagues write its instead of it’s and affect in place of effect. To find the golden mean you should regain balance between writing simple sentences in plain English and writing truisms in a bad language, between being grammatically correct and being a moss-grown bore.

Now our lesson of copywriting yoga is over. Stretch yourself holding your breath, then breathe out slowly. Do you feel better and more balanced? If everything is done correctly, your writing should become harmonious and successful. Practice these easy techniques regularly and conquer the Olympus of copywriting!